Selena Gomez is the latest celebrity to join the beauty world, following Rihanna's Fenty Beauty, Lady Gaga's Haus Beauty, Jennifer Lopez's line with Inglot Cosmetics, and Kylie Jenner and Kim Kardashian's namesake brands. We first got word of Selena Gomez's ambitions to launch a beauty line back in August 2019! Now we know everything: it's called Rare Beauty, and it's launching at Sephora stores in North America this summer.
In a video on Instagram, Gomez broke the news that Rare Beauty is launching soon. In just minutes, the @RareBeauty Instagram account hit a million followers. Gomez can be seen in this social platform's video clips, showing her behind-the-scenes testing and swatching process. So far it appears that the line will include lipsticks, eye products, blushes, and highlighters.
If Rare Beauty sounds familiar, that's because Gomez just released a song called "Rare" as well. We don't know more about the products yet, but the star has been wearing bright and bold lipsticks in shades of pink, red, and maroon on recent red carpets and television appearances. Gomez has likely been walking around wearing Rare Beauty for months, and her fans aka. proud 'selenators' won't have to wait much longer to try it themselves!