01/6Young labels that are changing the fashion scene in India

Young labels that are changing the fashion scene in India

Elevating basics and putting a spin on what we call ‘norms’, these young Indians are slowly yet surely changing the fashion scene in India. With work that is personal yet ultra creative, these designers are holding up Indian heritage but lending their own sartorial contemporary spins to their work. Today, we have got you’ll a few fashion labels that, as fashionistas, you’ll cannot be oblivious about. Make way for the new generation or should we say… the ‘gen-next’ of Indian fashion?

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02/6Kichu

Kichu

This brand is all about tinkering with metals to create little objects of desire. From shark-tooth-shaped earrings to stag-head necklaces, everything is etched with urban legends and folklore. Talking to a leading fashion magazine, she said, "Collaborating is so important. As young innovators, we could all benefit from mentoring by established designers in the country."

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03/6Cord

Cord

Cord by Neha Singh and Pranav Guglani hangs onto a visceral connection to clothes. “We love evoking emotions through design and one of the fondest emotions one can feel is nostalgia,” said Guglani to a leading fashion magazine. “Reversible capes, dresses that double up as jackets, and adjustable straps that go from XS to XL ensure longevity,” added Singh.

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04/6431-88

431-88

When the designer, Shweta Kapur begins a sketch, she poses one question—is the woman wearing it going to feel sexy and ready to take on the world? “I was never comfortable in my own skin and used clothes to hide my body,” she confessed to a leading fashion magazine. "With our global outlook and experience, rich history of textiles, embroideries and drapes, we are trying to create a completely new language," she added.

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05/6Lola by Suman B

Lola by Suman B

We've seen many of our B-Town divas work numbers from this young brand and we bet we're going to see more of just that really soon. Suman Bhat could give every newbie design-mind a lesson in harnessing the power of social media. The Goa-based designer launched her first collection on Facebook, a very millennial thing to do? "It all sold out pretty quickly. You get three seconds where you can grab a potential customer’s attention, so as a label we’ve always invested in creating images that do the actual product absolute justice," she told a leading fashion magazine.

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06/6Eurumme

Eurumme

With no formal training, Eishita Puri cleared her desk at a news-agency job and started Eurumme in 2015. “Much like the wearer, the jewellery comes with its flaws. There’s a raw, unfinished aesthetic in all my designs because if we’re not perfect, why should our jewellery be?” she said to a leading fashion magazine.
Which of these labels will you try out soon?

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