Beyoncé’s Ivy Park first came 'en vogue' in Bollywood when the Queen of sass, Kareena Kapoor Khan was spotted in the brand's hoodie a couple of months ago. Since then, the activewear brand has slowly and steadily gained a place in B-Town wardrobes. Today, with the number of celebs working it, we can easily deem it to be a favourite too! Co-founded by Beyoncé and Topshop, the brand was launched in 2016 with an intent to reinvent athletic wear and inspire women to incorporate fitness into their daily life, while also reminding them that beauty was more than physical appearance. Well, here’s proving that our B-Town women are loving it!

Here’s when we spotted Kareena work the hoodie we were talking about, above. The actress gave her hoodie a casual spin by teaming it with a pair of jeans and sneakers. We’re loving her casual athleisure look, are you?

She isn’t called ‘Queen’ for nothing, you know? The actress knows well how to slay not just on the red carpet but in the gym too. Spotted taking a mirror selfie, the actress was seen sporting a cropped Ivy Park hoodie with her black tights. It doesn’t get cooler than this, does it?

Parineeti was all about the brand with her airport look. She not just went with the Ivy Park hoodie but also with the skirt for her travel style! In black and in the label all-over, she looked so trendy!

We decided to include Kareena back in the list because the actress seems to be quite the fan of the label! She was seen working black Ivy Park bottoms teamed with a grey sweatshirt and went with black sneakers to round it all off!

Taking a leaf out of Kareena’s style-file, the young diva was spotted at the airport in black bottoms styled with a grey sweatshirt and she completed the look with Ivy Park slides to keep it looking trendy, cool and comfy!
The label is surprisingly pocket-friendly so get your Ivy Park piece soon too!