01/11These K-beauty brands will get you hooked

These K-beauty brands will get you hooked

If you’re perpetually on the quest for healthy skin, you’ve probably heard how the Koreans have invaded the skincare industry (almost.) Much like the French skincare essentials, their products are gentle, effective and relatively low on the price point. Korea’s exports have increased so much in the past few years, that they have reportedly surpassed their imports. If you’re one of the curious cats who’re intrigued by the K-beauty trend but don’t know where to begin – fret not! Here’s a list of some of our favourite K-beauty brands.

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02/11Dr. Jart+

Dr. Jart+

If Dr. Jart sounds vaguely familiar to you, it’s because it’s one of the first Korean brands Sephora curated. Dr. SungJae Jung, a young Korean dermatologist in practice since 2001, created the line. Come 2004, he partnered with a friend to create Dr. Jart and recruited a team of dermatologists to help. It resulted in a line that caters to all skin types, but especially excellent for aging prevention.

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03/11IOPE

IOPE

IOPE is just one of several Korean skincare brands under the umbrella of K- beauty giant Aritaum. While the line ideal for women of many ages, it’s especially good for middle-aged/older skin because of the focus on products that address those concerns. IOPE champions plant science, with naturally derived product ingredients. Its biggest claim to fame is its cushion compact, which contains BB cream and achieves a dewy, healthy look

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04/11Banila Co

Banila Co

Banila Co offers a range of products to help you achieve that natural glow and a flawless finish. While Banila’s slogan of ‘no-makeup makeup’ is not a new concept, it has changed the way women remove their makeup with one of its popular products - the cleansing balm Clean It Zero. There is something for everyone no matter what your skin type.

Picture Courtesy: Google Images

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05/11Etude House

Etude House

OG Korean beauty brand, Etude House has been on our radar from the time Michelle Phan was an active YouTuber. Their makeup range echoes Korean asthetics, and skincare products promise youthful Korean skin. Try out their Collagen sleeping mask.

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06/11Tonymoly

Tonymoly

Do not discredit TonyMoly for its overtly cute packaging. Not only does it have a bunch of gentle, effective products, most of the products are surprisingly affordable. Their Banana Sleeping Mask is a crown favourite.

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07/11COSRX

COSRX

COSRX is a well known Korean skincare brand many people love for its simple packaging, as well as cleansing and effective products. The brand chooses simple but quality ingredients that can tackle a range of skin issues. The Acne Pimple Master Patches is one of the brand's most popular products. Best of all it is super affordable.

Picture Courtesy: Google Images

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08/11The Face Shop

The Face Shop

The Face Shop is one of the most popular Korean brands that boast a line of skincare and makeup products. Their products are all natural and are fortified with active ingredients that are obtained naturally. What comes as relief is their affordable price range, making them accessible to mere mortals like us. Their White Seed range of products is a crowd favourite and ours too!

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09/11Dear, Klairs

Dear, Klairs

With their deceptively Western aesthetics, we were just as surprised as you are to discover that Dear, Klairs is a Korean brand. This eco-friendly, natural and cruelty-free brand aims at providing effective skincare solutions to people with sensitive skin. We’re currently loving the Dear, Klairs Midnight Blue Calming Cream in our nighttime routine. If you haven’t found a night cream that works for your dry and sensitive skin, try this one out.

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10/11Innisfree

Innisfree

Innisfree is one of the most popular Korean skincare brands, all over and there’s a good reason why. The brand launched in 2000, making it Korea’s first ever natural brand and has growing popularity ever since. Their high-quality ingredients are procured by the Jeju island, which is known for fertile Jeju volcanic soil. We personally love their Green Tea range of products.

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