The very gorgeous Bollywood actress Deepika Padukone recently featured in Epigamia Greek Yogurt commercial as an extension of her investment in Drum Foods International Pvt. Ltd who are the maker of flavoured yogurt brand Epigamia. As part of a partnership that will also see the actress endorse the brand. Also, the investment has been made through Deepika's strategic initiative arm called KA Enterprises Llp.
The very popular Epigamia is one of India’s leading start-up brands in the FMCG space and is known for its contemporary and unique product offering. And it has rapidly gained traction with the Indian consumer ever since it's launched in India as Greek Yogurt. It's become a snack for India's health conscious people. In the last few years, the company has increased its product portfolio to include Artisanal Curd, which happens to be India’s first lactose-free curd; EpigamiaMishtiDoi, which is a contemporary take on the traditional Bengali dessert; and Greek Yogurt Smoothies, which happens to be a high protein drinkable yogurt.
The brand looks forward to expanding its distribution to smaller sectors with the partnership that it has decided to share with the actress. The brand is now looking forward to elevating the brand to another dimension higher. Deepika already endorsed over about 20 brands which brings the brand value of $102.5 million, and that makes her one of the most powerful icons not just in our country but also internationally.
The beautiful actress has been listed in Forbes India Celebrity 100 list and ranks in the top five of the same. Her worldwide reach and power has made Epigamia already look forward to a successful expansion of the brand.
In another two years, the company is going to ramp up the distribution to 50,000 outlets across over 25 cities. All of it is due to Deepika's involvement that will help the brand accelerate their pace and the new video has already received amazing number of views from across the world.