Hollywood pop-star Lady Gaga might be an amazing singer but if there's one other thing the diva has always grabbed eyeballs for, it has to be her beauty looks. The singer has always had a unique style when it comes to her sartorial choices and she's always ensured that her beauty looks went perfectly with her style. And naturally, we can never get enough of her looks. So, when the diva announced on Tuesday that she was all set to launch her own beauty line exclusively on an online shopping portal, her fans went 'Gaga' all over it.
When she was asked why she chose this particular portal to launch her line, she said that most other companies would want her to change her brand according to their taste and she wasn't okay with that. She said, "If it's not perfectly in line with what they do... they'll be like, 'Can you just change half of the equation?'. The answer is no. No deal. No message of self-acceptance, no deal. This deal was so wonderful because this was like, 'Let's make a deal, let's make a deal to change the world with their beauty'."
The brand is called Haus Laboratories and will be launched in September this year. It will be available in nearly a dozen countries including Germany, Japan and the United States. The singer took to her Instagram handle to put up an ad video about the brand that had her voiceover. She said, "The last thing the world needs is another beauty brand... but that's too bad." She continued, "They say beauty is in the eye of the beholder, but at Haus Laboratories we say beauty is how you see yourself."
Well, we for one can't wait to see what she has in store for us. Stay tuned for more updates.