Rihanna’s uber-successful Fenty Beauty brand has blossomed into a multi-million dollar business that proudly celebrates every skin type. Now she’s taking things in yet another new direction by launching her own TikTok house.
Riri just purchased a home in Los Angeles for the next generation of TikTok influencers.
The star wants to bring TikTok content creators to live in the house so that they can jointly collaborate on new ideas. But which creators and influencers are part of the swanky, Fenty swag-filled haven? There are five TikTokers who many will recognize from the platform, and they’ve been designated as the first Fenty content creators to live in the house. Here’s a peekSavannah Palacio
Known by her handle @savpalacio, Savannah does makeup tutorials and creates content for Instagram, YouTube, and TikTok. She considers herself an Instagram model and among the cosmetics she uses is those by Fenty Beauty. Her TikTok following is currently around 397,000 and growing.Challan Trishann
Challan Trishann, a.k.a. Challxn, developed a following for makeup tutorials on YouTube and Instagram, and she also dabbles in hair and fashion. She has more than 1 million TikTok followers and racked up more than 25 million likes on the platform, and @challxn is excited to be a Fenty Beauty Creator. Makayla
Fans know her username as @makayladid, but Makayla is a beauty influencer who doubles as a singer. Not long ago, she shared a music video on YouTube for her first single, 'Millionaire.' But makeup is definitely her thing too! Catch Makayla on Instagram or TikTok where she has an expanding following of 290,000.Dawn Morante
Dawn, who uses the name @thedawndishsoap for her TikTok and Instagram accounts, is used to modeling on Instagram and making videos for YouTube. But TikTok is one of her other homes! Dawn has a TikTok following of more than 1 million and some of her videos have over 100,000 views. Emmy Combs
In the game for more than a minute, Emmy Combs is a professional makeup artist and cosmetologist. The Maryland native has become an inspiration thanks to her sharing her personal story about alopecia. Combs not only embraces her baldness but celebrates it, and online, her huge fan base can’t help but watch in awe as she uses her talents to make up her face and sometimes her head!
Right now the plan is for the creators to live in the house as part of a rotating group of Fenty Beauty housemates/ambassadors who will curate, promote, and drop myriad forms of beauty related fare! Not to be confused with Hype House, this house will have an entertainment slant with a beauty focus. Makeup stations and supplies are part of the home’s design.
So stay tuned for more updates!